A scientific approach to entrepreneurial decision making
A randomized controlled trial in startups testing whether explicit hypotheses and rigorous market tests improve entrepreneurial decision making.
Also known as Camuffo et al. scientific entrepreneurship RCT
The trial trained startups to articulate predictions and test hypotheses more explicitly. The reported results are consistent with improved precision in deciding which ideas to continue, stop, or change.
The study supports disciplined experimentation, not the claim that experiments guarantee success. Context, implementation quality, and the ability to run informative tests still matter.